The Question
How do we build empathy within communities that leads to action to end homelessness?
Overview
For many of us, homelessness feels like a problem that is too big, too complicated to address.
We wanted to break through that fatigue with human connection, with attention, and with information.
We found that the common understandings and representations of homeless communities are incomplete.
The goal was to start a conversation.
KNOW Homelessness was a public marketing campaign we developed seeking to change our community’s understanding of homelessness and its effects in Louisville and Southern Indiana.
Progress
When we first started our work in housing insecurity and homelessness, we met with several stakeholders and service providers in our region. One issue that continued to surface was the public perception of homelessness and the implications this had on service provider’s ability to properly support our most vulnerable neighbors.
Public perception isn’t something that changes overnight.
It was our hope that this campaign would start a conversation, spread truth, and dispel myths.
…That it would confront people’s preconceived notions they may have about individuals who are experiencing homelessness.
making the issue
Visible
Learn More
The KNOW Homelessness campaign was a community effort spearheaded by Access Ventures. To learn more and find out how you can take action…visit the KNOW Homelessness campaign website.
