The Question
How do we build empathy within communities that leads to action to end homelessness?
Overview
For many of us, homelessness feels like a problem that is too big, too complicated to address.
We want to break through that fatigue with human connection, with attention, and with information.
The common understandings and representations of homeless communities are incomplete. The goal is start a conversation.
KNOW Homelessness is a public marketing campaign seeking to change our understanding of homelessness and its effects in Louisville and Southern Indiana.
Progress
When we first started our work in housing insecurity and homelessness, we met with several stakeholders and service providers in our region. One issue that continued to surface was the implications public perception of homelessness had on the service provider’s ability to properly support our most vulnerable neighbors.
Public perception isn’t something that changes overnight. It is our hope that this campaign will start a conversation around homelessness, spread truth and dispel myths, and really cause people to challenge any preconceived notions they may have about individuals who are experiencing homelessness.
making the issue
Visible
Learn More
The KNOW Homelessness campaign is a community effort and everyone can play a part. To learn more about the issue of homelessness, watch more stories and find out how you can take action, visit the KNOW Homelessness campaign website.
