Technology for Social Good
Software consultancy can feel like a commodity business, that is until you meet Brushfire Interactive. The company humbly attempts to “delight users” and judging by their accolades, it appears to be working. Their work has won Apple’s App Design of the Year award, top 10 app of the year by New York Times, three Apple Hall of Fame awards, and many more. You can usually read their reviews in Wired, Mashable, and Forbes.
So what makes this company so compelling? Other than super-human design capabilities, the entire team is passionate about building world-class products. The team is able to quickly switch from ideation to strategy to development. The engineering expertise on staff allows Brushfire to build on virtually any platform to suit their consumers’ needs.
Brushfire fits well within our Technology for Social Good (TSG) area of focus, which has the goal of funding organizations that create capacity for social sector organizations. The company has a long history of building products for the social sector, including iDonate, Givr, and Compassion International.
We saw obvious areas of overlap between the initiatives of Access Ventures and the skills and passion of the Brushfire team. Nearly all of our portfolio companies are in need of Brushfire services in one way or another. More importantly, the team builds leading-edge products for the TSG space every day. Our involvement with Brushfire continues to drive deeper into the heart of TSG innovation.
Beyond the mission-fit with TSG, an investment into Brushfire fits from a financial perspective. The company has a strong brand within a large, growing industry. In addition to brand positioning, they have expertise in areas that are poised for strong growth, such as education and agriculture.
How We Helped
We participated in an equity round of investment that provided growth capital necessary for Brushfire to expand its services deeper into the industries it serves. In addition to capital investment, we have also joined the board of directors to assist the team with its growth initiatives.