Technology for Social Good
San Francisco, CA
Bright Funds helps organizations and their employees change the world through impactful social good programs, and in doing so, makes their businesses more successful. Bright Funds enables employee donors to choose their cause and give to individual nonprofits or exclusively available “Funds” comprised of multiple nonprofits.
In one platform, Bright Funds brings together the power of research, the reliability of a trusted financial service, and the convenience of centralized contributions and company reporting. The Bright Funds platform can unlock greater generosity and funnel it to the most impactful organizations in the world.
Why Bright Funds?
Bright Funds fits well into our Technology for Social Good initiative, as they specialize in generating awareness for nonprofit organizations and increasing revenue to support their program activities.
Many of us have certain causes that are dear to us, and we likely support specific organizations serving the cause. Of course many other organizations are serving as well, but how do you learn of them? Bright Funds highlights leading organizations within the cause you care about to provide additional options for financial contribution.
The Bright Funds platform can unlock greater generosity and funnel it to the most impactful organizations in the world.
Bright Funds serves enterprise clients such as Box, vmware, and Morningstar, providing large-scale exposure for nonprofits. Although enterprise sales have always represented a vast market, the aspect of human-resource targeted sales is growing tremendously.
With regards to donations facilitated through employers, the sky’s the limit. Approximately 60% of Americans donate to nonprofit organizations, however, less than 15% do so directly through their employer.
How We Helped
We participated in an equity round of investment that provided the capital necessary to staff up to meet an ongoing sales demand, as well as continue to build out the product to handle more volume. In addition to our involvement with Bright Funds, the company’s founder Ty Walrod has worked with another one of our Technology For Social Good companies: MobileServe.
Both organizations seek to increase capacity of nonprofit organizations and are finding areas of overlap that prove beneficial to both companies. For example, they can assist large enterprises to encourage greater personal volunteerism as a part of the corporate social responsibility initiative.